About Me.
Hello! I'm a budding professional in the world of marketing and communications. My experience involves a repertoire of skills from a diverse background in accounting, higher ed, and healthcare. My professional growth is geared towards careers in marketing and communications for companies that work towards the greater good.
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EDUCATION
University of California, Berkeley
School of Letters & Sciences - B.A., Rhetoric: History & Theory
Diablo Valley College
A.A., Sociology
University of California, Berkeley
School of Letters & Sciences - B.A., Rhetoric: History & Theory
Diablo Valley College
A.A., Sociology
EXPERIENCE / SKILLS
The Permanente Medical Group, Inc. (Kaiser Permanente)
Communications & Social Media Specialist (June 2018 - Present)
- Lead branding initiative to unify talent messaging through 9,000 employed physicians to engage their network.
- Manage 4 social media pages and raise engagement 40-50% per as well as 5 million cumulative “impressions”
- Present on social media best practices for physician trainings of 100+ attendees, including physician leaders
- Lead integration of Hootsuite tool “Amplify”, disseminating pre-populated posts to 20 physicians, leveraging 30k followers for 528 shares and 160k impressions
- Create content such as video and livestreams, direct mail pieces, flyers, e-mail blasts, and give-away collateral
- Write and copyedit documents for public consumption such as job descriptions, ads, and letter campaigns
- Travel periodically to run on-site logistics for national events and residency outreach projects
The Permanente Medical Group, Inc. (Kaiser Permanente)
Marketing Coordinator (May 2015 - June 2018)
- Maintain and coordinate a calendar of over 140 different recruitment events across California, ranging from career fairs, dinners, mixers, and trade shows
- See through trade show presence beginning at registration, content management & creation, booth set-up (eg., furniture, marketing materials)
- Plan 3-4 Recruitment Dinners with attendance of 100+ attendees ensuring they represent a welcoming experience for physicians to learn about our opportunitiesWork with an advertising agency to put together graphics for our advertising material
- Write company descriptions catered to the physician audience, but also representing The Permanente Medical Group and Kaiser Permanente.
UCSF Benioff Children's Hospital
Office Associate (May 2015 - June 2016)
- Scheduled appointments and book meetings for 20+ medical providers in 4 locations in the Bay Area.
- Provided direct support to 6 department medical directors, 20+ medical providers.
- Ensured departmental communications between professional staff, administrative staff, and patients.
- Promoted the benefits of an online portal called MyChart to accrue 60+ sign-ups a week.
- Created signage that adheres to hospital standards to clarify patient experience in 13 exam rooms.
-Optimized clinical data collection and generate reports based on results that affect room delegation.
UC Berkeley Educational Technology Services
Educational Technology Services
Marketing and Communications Assistant (September 2014 - May 2015)
- Supported and maintained marketing campaigns for a campus-wide service called CalCentral
- Wrote content for platforms, social media pages, informational brochures, and internal information
- Copy edited documents daily for service leads from over 20 departments
- Participated in tabling and promoting CalCentral services to over 3000 incoming transfer students
- Created video content to be marketed to a campus of over 30,000 students.
Computing Facilities Student Consultant (January 2014 - May 2015)
- Analyzed clients’ problems and deliver technical solutions based on assessment of the situations.
- Developed proficiency in Microsoft OS, Office Suite, Apple OS, and Adobe Suite in order to provide support to clients
Marketing Department (Marketing Function)
- Scripted content for a promotional hiring video in order to raise awareness of hiring opportunities
- Created status updates to add to the facilities Facebook page as a part of a collaborative marketing campaign
Gregersen Electrical Company
Gregersen Company
Bookkeper and Payroll Clerk (June 2012 - December 2013)
- Developed proficiency in Quickbooks by providing weekly payroll for employees
- Balanced the books by processing accounts payable and receivable on a monthly basis
- Received consistent praise for carefully organized and programed spreadsheets
- Served as Safety Manager by holding weekly safety meetings in order to educate employees on up to date safety procedures.
The Permanente Medical Group, Inc. (Kaiser Permanente)
Communications & Social Media Specialist (June 2018 - Present)
- Lead branding initiative to unify talent messaging through 9,000 employed physicians to engage their network.
- Manage 4 social media pages and raise engagement 40-50% per as well as 5 million cumulative “impressions”
- Present on social media best practices for physician trainings of 100+ attendees, including physician leaders
- Lead integration of Hootsuite tool “Amplify”, disseminating pre-populated posts to 20 physicians, leveraging 30k followers for 528 shares and 160k impressions
- Create content such as video and livestreams, direct mail pieces, flyers, e-mail blasts, and give-away collateral
- Write and copyedit documents for public consumption such as job descriptions, ads, and letter campaigns
- Travel periodically to run on-site logistics for national events and residency outreach projects
The Permanente Medical Group, Inc. (Kaiser Permanente)
Marketing Coordinator (May 2015 - June 2018)
- Maintain and coordinate a calendar of over 140 different recruitment events across California, ranging from career fairs, dinners, mixers, and trade shows
- See through trade show presence beginning at registration, content management & creation, booth set-up (eg., furniture, marketing materials)
- Plan 3-4 Recruitment Dinners with attendance of 100+ attendees ensuring they represent a welcoming experience for physicians to learn about our opportunitiesWork with an advertising agency to put together graphics for our advertising material
- Write company descriptions catered to the physician audience, but also representing The Permanente Medical Group and Kaiser Permanente.
UCSF Benioff Children's Hospital
Office Associate (May 2015 - June 2016)
- Scheduled appointments and book meetings for 20+ medical providers in 4 locations in the Bay Area.
- Provided direct support to 6 department medical directors, 20+ medical providers.
- Ensured departmental communications between professional staff, administrative staff, and patients.
- Promoted the benefits of an online portal called MyChart to accrue 60+ sign-ups a week.
- Created signage that adheres to hospital standards to clarify patient experience in 13 exam rooms.
-Optimized clinical data collection and generate reports based on results that affect room delegation.
UC Berkeley Educational Technology Services
Educational Technology Services
Marketing and Communications Assistant (September 2014 - May 2015)
- Supported and maintained marketing campaigns for a campus-wide service called CalCentral
- Wrote content for platforms, social media pages, informational brochures, and internal information
- Copy edited documents daily for service leads from over 20 departments
- Participated in tabling and promoting CalCentral services to over 3000 incoming transfer students
- Created video content to be marketed to a campus of over 30,000 students.
Computing Facilities Student Consultant (January 2014 - May 2015)
- Analyzed clients’ problems and deliver technical solutions based on assessment of the situations.
- Developed proficiency in Microsoft OS, Office Suite, Apple OS, and Adobe Suite in order to provide support to clients
Marketing Department (Marketing Function)
- Scripted content for a promotional hiring video in order to raise awareness of hiring opportunities
- Created status updates to add to the facilities Facebook page as a part of a collaborative marketing campaign
Gregersen Electrical Company
Gregersen Company
Bookkeper and Payroll Clerk (June 2012 - December 2013)
- Developed proficiency in Quickbooks by providing weekly payroll for employees
- Balanced the books by processing accounts payable and receivable on a monthly basis
- Received consistent praise for carefully organized and programed spreadsheets
- Served as Safety Manager by holding weekly safety meetings in order to educate employees on up to date safety procedures.
EXPERIENCE / SKILLS
Google - Adwords/ Analytics
Mayo Clinic - Social Media Basics for Healthcare
UC Berkeley - Certificate in Social Sector Leadership, Philanthropy University (License 1297823c3fe93b)
Alta Language Services - Qualified Bilingual Staff Member
Google - Adwords/ Analytics
Mayo Clinic - Social Media Basics for Healthcare
UC Berkeley - Certificate in Social Sector Leadership, Philanthropy University (License 1297823c3fe93b)
Alta Language Services - Qualified Bilingual Staff Member